Robert Keenan is the President/Owner of Keenan Media, a consulting practice aimed at media brands and corporations looking to transform their digital product strategies. Robert formed Keenan Media in March 2016 with the goal of helping companies enhance and overhaul/grow the products, technology, content, and audience powering their digital initiatives. Since then, Rob has worked with corporations, media brands, and media agencies on digital positioning/strategy, website migrations, search engine optimization, audience/data strategy, editorial training, technology overhauls/launches, and much more.

Robert brings more that 25 years of experience to Keenan Media. Previously, he served as the VP of Product Development for Adweek, a private equity backed brand in the marketing and advertising community. At Adweek, Robert oversaw a US-based and India-based development team, the project management team, and the product team. Key successes included a repositioning and overhaul of Adweek’s SEO/SEM strategy, the migration of Adweek to the Zephr paywall, launch of the Convertr lead management system (LMS), the movement of the Adweek platform to WordPress Engine, the launch of a churn management system, migration of all payment processing to Stripe, and the rollout of Adweek on Google Analytics 4. Robert was also tasked with developing and presenting product launch roadmaps for the executive team and private equity firm on a quarterly basis.

Prior to Adweek, Robert was the VP of Online for Edgell Communications, a BtoB media brand covering the retail, apparel, consumer goods, and hospitality sectors. In his 9-year stint at Edgell, Robert helped increase company digital revenue by more than 275%, which, in turn, lead to digital representing more than 30% of overall company revenue. Robert was responsible for multiple site overhauls, implementing analytics/digital ad management architectures, developing lead-generation initiatives, and the creation of mobile applications for 15+ events. Additionally, Robert guided the overhaul of Edgell’s audience databases and lead the team that generated attendees for Edgell’s events.

In addition to Edgell Communications and Adweek, Keenan has worked with a host of companies including Farm Journal, Northstar Travel Group, CMP Media (now a part of Informa), VerticalNet, Chief Executive Group, Napco Media, LNG Publishing, and BridgeTower Media. Robert has been a featured columnist has spoken as a number of industry events, including SIIA Business Information & Media Summit and the MediaGrowth Executive Summit.

Robert has a BA in Communication from the University of Scranton. At Scranton, Robert also had a minor in business and was the winner of the J. Harold Brislin Award for Excellence in Journalism.